December 10, 2025

A Retail Trader's Guide to Crypto Market Making

While 95% of traders try to guess where the price will go, the professionals are making money on the movement itself. They aren't betting on red or black; they are the casino. This is market making.

In this article, we'll explain in simple terms what market making is, what strategies are used in crypto, and how you can start applying these principles, even with a small amount of capital.

What Is Market Making and Why Is It Necessary?

A market maker is a market participant who simultaneously places both a buy (bid) and a sell (ask) order for an asset. By doing so, they create liquidity, allowing other traders to execute their trades instantly.

Why do they do it?

  • To earn the spread: the difference between the buy and sell price.
  • To receive rebates: exchanges often pay market makers for providing liquidity and making the market "live."

In the world of crypto, cryptocurrency market making is especially crucial due to high volatility and a fragmented market across numerous exchanges. Without market makers, spreads would be enormous, and large trades would move the price by double-digit percentages.

Core Market Maker Strategies

Professionals use a variety of approaches, but here are a few basic ones:

  1. Passive Spread Capture: You simply place limit orders on both sides of the price and wait for them to be filled. This is ideal for stable, high-liquidity pairs like BTC/USDT.
  2. Active Quoting: You constantly adjust your quotes in response to price movements and order flow. This is used in high-volatility or low-liquidity environments and requires speed and automation.
  3. Inventory Skew: If your portfolio becomes too heavy on one asset, you make your sell orders for that asset more aggressive and your buy orders less so, in order to rebalance your inventory.
  4. Cross-Exchange Arbitrage: You simultaneously act as a market maker on one exchange and an arbitrageur on another, capitalizing on price differences.

At Coinrate, we adapt these complex strategies for retail traders, offering tools and clear instructions to help you get started safely.

The Main Risks and How to Control Them

Cryptocurrency market making isn't a risk-free income stream.

  • Volatility Risk: A sharp price move can leave you with a losing position.
    • Solution: Limit your position size, use stop-losses, and employ inventory management strategies.
  • Execution Risk: In a "thin" market, your order might not be filled at the expected price (slippage).
    • Solution: Monitor order book depth and avoid placing excessively large orders.
  • Technical Risk: Your bot could crash, or the exchange's API could fail.
    • Solution: Test everything with small amounts and have a contingency plan.

Where Does the Profit Come From and How Do You Measure It?

A market maker's income isn't just the spread. It also includes rebates from the exchange and arbitrage profits.

But simply counting gross profit is a mistake. It's crucial to track metrics that show real effectiveness:

  • Fill rate: What percentage of your orders are actually being executed?
  • Spread captured: What is the real spread you are earning after all fees?
  • Inventory exposure: How large is your open position in each asset?
  • Max drawdown: How much did your capital dip during the worst periods?

Regularly analyzing these indicators is key to success. Coinrate provides intuitive dashboards that help you track these metrics in real time.

How to Get Started: A Step-by-Step Learning Path

For those who want to learn market making education from scratch:

  1. Learn the Basics: Understand what a spread, order book, and liquidity are.
  2. Start with a Simulator: Use paper trading or backtesting to practice your strategy without risk.
  3. Launch a Bot with Minimal Capital: Start with a small amount ($100-200) and test in a live environment.
  4. Analyze and Optimize: Track your metrics, adjust your spread, order sizes, and rebalancing strategy.

Use quality educational materials—from exchange documentation to practical guides and courses offered by Coinrate—to make this process simpler and safer.

Conclusion

Cryptocurrency market making isn't about guessing the trend; it's a systematic approach to working with liquidity and probabilities. It's a discipline that requires analysis, risk control, and the right tools. Understanding what market making is and applying its principles gives a trader a massive edge.

Coinrate makes these complex processes understandable and accessible, offering education and tools to help turn theory into a stable income.

FAQ

Q: What is market making in simple terms?
A: It's the act of providing liquidity to the market by placing both buy and sell orders, with the goal of earning the spread.

Q: What's a simple strategy for a beginner in cryptocurrency market making?
A: Passively placing symmetrical limit orders on a liquid pair (like BTC/USDT) with regular rebalancing is a great starting point.

Q: How quickly can I start earning from market making?
A: It depends on your capital, infrastructure, and the market. It's recommended to start with education, testing, and gradually increasing your operational size.

Q: What are the most important metrics to track?
A: Fill rate, spread captured, average P&L per trade, inventory exposure, and max drawdown are the basic indicators of effectiveness.

This material is for informational purposes only. Please evaluate the risks independently before investing.

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An expert-driven blog by Sergey Smotrov — a leading voice in crypto and investment, and CEO of Coinrate. Join our community — follow us on social media for exclusive updates.